Digital Marketing

Search Engine Optimization

Search engine optimisation (SEO) is about changing and developing areas of your website, creating quality content and promoting your website correctly overtime to increase organic rankings and conversions.Your website will be competing with millions of other sites to try and get people to visit. It is therefore crucial to optimise your site through SEO so that your website will be found above your competitors.Some of the features of SEO are as under:

  • Cost Effective
  • 24/7 Global Advertising
  • It’s where Search Starts
Social Media Marketing

Social media is about sharing content and building relationships to re-inforce your brand, services or products within your network.Excelcoders can develop a strategy and manage your social media channels.We’ll build a business relationships, grow your followers with targeted individuals or companies,build your brand and trust through interactions and promote your services in the correct manner.Some Benefits of Social Media Marketing are as under:

  • Build your brand visibility within large online communities.
  • Spearhead traffic to your site.
  • Share your content with fellow users.

Mobile App Marketing

Mobile app marketing is all about constantly engaging a user throughout his/her life-cycle. By lifecycle we mean, the time they first hear about the app to the time they become a loyal user.Mobile apps have beaten desktop ones by a long way. But if these apps are not marketed properly,they will quickly fail. Given the amount of competition, only a handful apps have the potential to make it big. In fact, it is reported that although consumers spend 85% of their mobile time on apps, 84% of time is spent only on 5 apps! Such competition among well-known brands for increased session time and frequency can be discouraging for SMBs or individuals trying to make it big in the global app market.

Email Marketing

Executing email marketing campaign is related to sending educational & professional information and special offers to the targeted individuals of the list.It usually involves using email to send advertisements,request business or solicit sales or donations, and is meant to build loyalty, trust or brand awareness.Marketing emails can be sent to a purchased lead list or a current customer database.